Finally the D-Day is here

Hi,

Its been a great experience till here - to the D-Day of the "Web Analytics Wednesday" Event in Bangalore. There were the usual package of pleasant and not-so-pleasant surprises. One surprise that I need to inform you all about is there will be a small delay in the start time. Instead of 6:00 pm the event will commence at 6:45 pm. I am sorry for the inconvenience.

It is exciting as well as a little intimidating, that usually happens with a stage event. However, we are all set to go live in a couple of hours from now.

For all those who will be there - looking forward to meeting you all.

And those who will not be able to make - don't worry, I shall update all the presentations/ topics in this blog.

Venue fixed at last

After almost a month of planning and working on the event, we finally have a venue. I am looking forward to meeting you all at:

Location: Royal Orchid Central Bangalore, 47/1, Dickenson Road, Bangalore-560042 (in Manipal Center - Off MG Road)

Date: 14th June

Time: 6:00 PM

Agenda:

• Welcome/ Introduction
• Topic Presentations
• Cocktail & Dinner

For those of you who will not be able to attend the event, I shall be updating the discussion/ topics presented here (in my blog). You can bookmark this page and comeback here for the updates.

Cheers,

jaisri

Topic selection for WAW - 14 June

Conducting an event, small or big has its own challenges. For this particular event "Topic Selection" has been the most difficult task so far. After a lot of elbow grease, I have arrived at these 4 topics for the event:

1. Data proliferation: multiple sources, reports, and integration - Integrating with marketing and consumer data
2. Segmenting for better understanding of customers, your website, usability, buying behavior, and everything else.
3. Understanding business goals well enough to know what to measure; and connecting Web metrics to business key performance indicators
4. Finding, hiring, and training qualified people on the correct use of Web analytics data (including training internal resources and team members on how to use the data to make decisions)

Thanks to Jim sterne, who had already articulated my thought process in one of his article's in "Clickz", that gave words to the topics that I had in mind.

http://www.clickz.com/experts/crm/analyze_data/article.php/3510361

My personal favorite is "Segmenting" (2) and "Data Proliferation" (1), one which is the topic that I will be working on and presenting in the Meet.

If any of you are interested in presenting any of the above mentioned topic or have any other interesting topic in mind, please get back to me at the earliest to help us prepare the agenda.

Looking forward to making this event a success and a forerunner to many more that would follow.

Web Analytics meet on 14 June, Banaglore

Hello,

This blog is started with the sole purpose of reporting the new developments and happenings in the field of Web analytics in India. Web Analytics in the recent times has become quite a buzzword. We shall in the coming few weeks try to look at this hype and hoopla.

To begin with we are starting with a long awaited "Web Analytics Wednesday" event in Bangalore on the 14 the of June. As on today there are 6 people who have registered for the event. I shall be discussing the topics and the discussions taking place in this event in a more elaborate fashion. Till then it is going to be just campaigning for the registrations for the event.

Please go ahead register for this exciting event today in http://www.webanalyticsdemystified.com/Wednesday/ and refer it to all those who you think are relevant audience.

Look forward to whole new chapter in the field of Web Analytics take shape in "Web-Scapes".

Cheers,

jaisri