Wednesday, December 19, 2007

WAW Bangalore Dec 07 - A big success

After a hiatus of 1 year 4 months the WAW Bangalore was kicked off again on the 14th of Dec. Trinadh who is country manager WAA contacted me sometime in mid Nov and discussed about the initiatives that he is putting together as WAA representative in India.

He wanted me to put together the WAA Bangalore during the second week of December. First task was to get a suitable location, The COO of IndiaPlaza Mr. Vaitheeswaran, kindly agreed to accommodate in his conference room which could seat 15 people.

We went with the assumption that a maximum of 20 people would attend the event. Then I set up the wiki page and sent out emails to all those who attended the previous WAW and also posted the link on a couple of networking sites.

All of us were surprised to receive an overwhelming response of 55 registrations. Then we realised that we need a bigger place and Ravi from Triology who is also a WAA member organised to book a place in Jaya nagar. And thanks to Eric Peterson ( and Webexpe who were the sponsors to the event we were able to book a nice hotel to host the event.

The event started with introductions and a keynote by Trinadh. I presented a paper on "Step Change in Web Analytics" and Seby of Flatworld Solutions presented on "Segmentation".

I shall cover the topic that I had presented in this blog over the next three blogs which are the 3 major step changes that web analytics is witnessing.

And the session ended with a question and answer session and high tea. The response from all those who attended the event was very positive and the feedback that we received was that we need to have more of such events at regular intervals.

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