Well the solution is not limited to B2B sites, it can very well translate to Medical/ Pharma sites that provide additional information on the product/ drug/ prescription to health care professionals or even patients by PDF downloads. An analysis to validate if these additional documents are put to effective use or not, can save huge costs to these companies. Further there are several financial companies that require users to download forms as pdf and then send it over by post after duly signing them. This would directly relate to the revenue potential for the financial companies.
The website tracking is usually done using HTTPGET method, the solution that was developed completely flipped this over and derived the data and information from the PDF documents using the HTTPPOST method. The fact that we can stitch the visitor sessions using the cross device visitor identification methodology, we were able to seamlessly track the visitor behavior across the browser and the pdf irrespective of, whether the pdf was opened using the browser or the desktop application.
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